Email Tracking

Email tracking refers to the procedure of keeping track of email delivery inside the CRM in the majority of CRM systems. Detecting if a recipient has opened an email is the simplest kind of email tracking. Some software keeps track of the specific URLs clicked within the email. Please be aware that some CRM systems refer to the synchronisation of personal email accounts with CRM for the purpose of tracking business interactions as a "email tracker."

Software that you can incorporate called email tracking lets you know when someone has opened or clicked on your email. Additionally, it offers sophisticated information regarding the frequency with which recipients clicked on a certain link, forwarded it, or archived it without reading. This is used by many businesses to see how their customers interact with marketing emails, but teams may also use it to find potential employees or business partners.